Keeping it Green

As a company deeply connected to the environment, we believe it is our responsibility to lead by example, creating high-quality products that are sustainable and eco-friendly. Our approach to sustainability is built on three core pillars: organic materials, environmentally conscious production, and continuous improvement.

1. Sustainable Materials
Our clothing is crafted from 100% organic materials. By choosing organic cotton and other sustainable fibres, we reduce the environmental impact of our garments and help protect the ecosystems where our materials are grown. We are committed to sourcing fabrics that are free from harmful chemicals, pesticides, and synthetic fertilisers, ensuring a healthier planet for future generations.

Organic Cotton: We exclusively use certified organic cotton for our garments. Organic cotton farming uses less water, promotes soil health, and reduces pollution compared to conventional cotton farming. This ensures that our surfwear is not only comfortable and durable but also gentle on the environment.

2. Eco-Friendly Inks & Printing
ItMackin Surfwear uses water-based inks in all of our printing processes. Unlike traditional plastisol inks, water-based inks are free from harmful chemicals such as PVC and phthalates, making them safer for the environment and for the people who wear our garments. Our printing techniques minimise water and energy usage without sacrificing the vibrant colours and lasting quality that our customers expect.

Non-Toxic Printing: Our water-based inks ensure that no hazardous chemicals are released into the environment during production. This makes our printing process more sustainable and reduces the overall ecological footprint of our products.

3. Minimising Waste and Carbon Footprint
We recognise that waste reduction is crucial to protecting the environment. ItMackin Surfwear is committed to minimising waste in our production processes and reducing our carbon footprint at every stage of the supply chain.

Energy Efficiency: We are continuously improving the energy efficiency of our operations, from our manufacturing processes to our offices and retail spaces. We strive to use renewable energy sources wherever possible and reduce emissions in logistics and transportation.

Waste Reduction: We are dedicated to reducing, reusing, and recycling throughout our operations. This includes minimising fabric waste during production, implementing responsible packaging solutions, and encouraging our customers to recycle or donate worn-out garments.

4. Oceans and Ecosystem Protection
As a surfwear brand, we are passionate about protecting our oceans and coastal environments. Our commitment to sustainability extends to initiatives that support the preservation of marine ecosystems.

5. Continuous Improvement and Transparency
We understand that sustainability is an ongoing journey, and we are committed to continuously improving our environmental practices. We regularly assess our production processes, materials, and partnerships to ensure that we are always moving toward a more sustainable future.

Transparency: We believe in being transparent with our customers and stakeholders about our environmental impact. We will provide regular updates on our sustainability efforts and set measurable goals to ensure that we are held accountable to our mission.

Our Promise
At ItMackin Surfwear, we believe that caring for the environment is not just an option – it’s a responsibility. Through our commitment to using organic materials, eco-friendly production methods, and ocean advocacy, we strive to inspire others to protect the planet. We promise to continue evolving and innovating so that our products make a positive impact on the environment while reflecting the adventurous spirit of the surf culture we love.

This is the ItMackin way: better for you, better for the planet.

This policy outlines ItMackin Surfwear’s environmental values and provides a foundation for our commitment to sustainability as we continue to grow as a brand.